Founded in 1988, the Fire Kills campaign was set-up by the UK Government to address the growing number of household fires in the UK, and since its inception the number of accidental deaths in the home has more than halved.
Before the campaign was launched, only 1 out of 10 households had a smoke alarm installed, today that figure is closer to 9 out of 10, but that has only meant a shift in the Fire Kills campaigns objectives. Having a smoke alarm installed is one thing, but making sure they are working is another and getting people to test them regularly is where the challenge now lies.
The importance of a working smoke alarm cannot be underestimated. Did you know that 28% of fire fatalities occur where a smoke alarm is fitted but isn’t working? Or that you are four times more likely to die in a house fire where there is no working smoke alarm?
Having a working smoke alarm that is tested regularly saves lives. It is as simple as that. The UK Government through the Fire Kills campaign is continuing to push this message through social media channels such as Facebook, Twitter and YouTube as well as radio.
In fact, the Fire Kills 2012 hard-hitting radio advert was cited as the ‘most creatively effective’ by the Radio Advertising Bureau and only last month, Fire Kills launched a new radio campaign encouraging people to test the smoke alarms of elderly people they know that live alone and may need help. You can listen to the Fire Kills Elderly radio ads by clicking the links below:
There are a total of 14 Fire Kills radio ads and you can listen to them all via the Fire Kills Audioboo account. If you have a moment, please do take the time to listen to them.
It only takes a minute to test to see if a smoke alarm is working properly, and whether it is your own smoke alarm or that of a friend of elderly person living alone – A working smoke alarm saves lives!
Test yours safely today with a GOODPOINT Smoke Alarm Tester.
1 Source: The Guardian – Fire Kills campaign demonstrates getting more for less